ABOUT DIADEM FLOWER CO.

Diadem Flower Co. (pronounced DYE eh dem)* is a wedding floral design studio creating custom florals with a focus on artistry, seasonality, and sustainability.

Our work is rooted in the belief that everything about a celebration belongs to the moment. Design begins with the time, the space, and the overall tone of the celebration, and builds carefully from there. Every stem has a purpose, and nothing is repeatable.

Diadem Flower Co. works with couples planning weddings and events who value clarity, thoughtfulness, and design that feels intentional. Florals are designed specific to each celebration, shaped through a collaborative process and guided by seasonality and good design.

Sustainability is practiced quietly and consistently. Seasonal flowers are prioritized along with local sourcing, and materials are chosen with an eye toward longevity and reduced waste. These decisions influence not only the environmental footprint of the work, but also its character. The result is florals that feel natural, present, and grounded in the moment of celebration.

Serving couples from Seattle to Bellingham. Available for destination weddings.

*A diadem is a jeweled headband or ornamental circlet worn as a symbol of royalty, honor, or victory, essentially a light crown, and can also represent royal power or dignity itself. Every stem of a flower has a crown, and here we are!

Founder

Diadem Flower Co. was founded by Colleen Raney, a floral designer whose work is shaped by a background in the performing arts and a long-standing respect for structure, timing, and composition.

After years in a field where the self was the product, floristry offered a different kind of creative practice - one rooted in materials, seasons, and collaboration. That shift brought a quieter confidence to the work and a deeper appreciation for process over performance.

Colleen’s designs reflect that perspective. They are attentive, measured, and grounded in the belief that good design doesn’t need to announce itself. The studio’s work is guided by seasonality, sustainability, and thoughtfulness - qualities that allow the flowers, and the moment, to speak for themselves.

photo: Mark Zufelt